Tesco’s latest christmas advert has caused some controversy amongst religious shoppers and Tesco has hit back after complaints.
Earlier this week a one-minute long advert was released by the biggest grocer in Britain. It featured a number of different families from all backgrounds, one of which appeared to be muslim.
The family appear in a doorway exchanging bags.
The Birmingham Mail reported the new heart warming Christmas campaign had not gone down well with some customers.
One twitter user revealed they felt “very offended” and his bio suggests he is a devout christian.
A statement released by Tesco though said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
Other angry twitter users posted:
Tesco making a Christmas Advert and using a Muslim family is going to start a war,whoever came up with that idea needs a slap,Muslims don't celebrate Christmas! It's making an Eid Mubarak holiday advert using Christians lol ,that's how you start a fight
— lil John (@Olumes58) November 12, 2017
Dear Tesco. Poxy Muslim appeasement on your advert. I never shop in your crappy stores and wouldn't give you a penny of my money. But l do use your car park for free because l loathe you so much. ?
— atticvs (@atticvs) November 10, 2017
The new @Tesco advert is a fkin joke!! ? ? ? I'm not exactly Islam's biggest fan but if I was a Muslim that would piss me off.. Muslims celebrating Xmas.. ? ? ? ? do they realise that they tried so hard not to offend Muslims they actually offended them even more!!! ? ?
— paul (@paulhol23794288) November 9, 2017
Others weren’t so annoyed about it though and defended the company:
If you're offended by the Tesco Christmas advert then PLEASE boycott the stores so I don't have to see your racist faces when I'm choosing my Brussels sprouts.
— Sofie P-S (@Sofie_PS) November 11, 2017
To the people who are outraged at #Tesco including a muslim family in their christmas advert, and are now threatening to boycott Tesco… How about instead, you boycott being a bigoted piece of shit?
— Kate Armitage (@itskatearmitage) November 12, 2017
How is it offensive in any way? It's a 5 second clip of a Muslim family embracing Christmas. If you're seriously offended you this, you need to grow up.
— Alex (@AlexZand98) November 12, 2017
Tesco have said its campaign ‘will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all’.
Even though this has caused a split between viewers it would seem there is a bit of a flaw in the advert which has been dubbed as the ‘Everyone’s Welcome Campaign’.
That flaw being that Tesco don’t sell Halal Turkeys.
Halāl, also spelled hallal or halaal, refers to what is permissible or lawful in traditional Islamic law. It is frequently applied to permissible food and drinks.
Halal roasting joint. Confused – What's the point of having a muslim family in the ad if not including them by catering for them? ?
— Zohra Khaku (@zkhaku) November 10, 2017
Tesco have hit back at the fuss though saying that everyone should be able to celebrate the festive season.
A spokesman said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
Other Twitter posts complained about the lack of support for vegetarians by showing a Turkey dinner.
.@Tesco just seen your Xmas advert – you don’t have a turkey for me, I’m vegetarian
— Emma D (@emudogbreath) November 5, 2017
WATCH the Tesco advert below and tell us what you think:
Another bold move for the retailer shows a same sex couple with a baby.
It shows a man bending down in front of an oven with a lovely looking turkey cooking inside and asks
“You did take the giblets out?”
His other half who’s holding their child, turns away.
“Giblets…” he mutters as he grimaces and walks away.
It’s not the first time a gay couple have been featured in a Christmas advert though. Sainsbury’s did it for the second year in a row last year.
Last year the advert was called ‘The Greatest Gift’ and told the story of a man who came up with an amazing way of spending more time with his family at Christmas.
The previous year to that the the advert was called ‘The Pact’ and featured a same sex couple who pledged to only eat the main course as they planned to visit both families on Christmas day.
The Head of Broadcast Comms at Sainsburys Sarah Kilmartin said of last years advert:
“We wanted to reflect a modern Britain and a diverse Britain.
“That’s what we feel like we’ve done throughout the whole piece of work.
“We’ve made sure we’ve got a true reflection of what we see out there every day.”
It’s not the first time Tesco has been criticised for their advertising campaigns though. Earlier this year they released an advert regarding Good Friday which wasn’t met well with Christians.
The advert which ran in several newspapers at the time claimed “Good Friday just got better”. They were running a deal on alcohol and some people seemed to miss the joke.
Reverend Richard Coles, said the ad was: “extraordinarily and unnecessarily ignorant” due to linking the promotion with a day which Christians commemorate the crucifixion of Jesus.
The day is marked by some people fasting which includes abstaining from Alcohol and meat products.
— Richard Coles (@RevRichardColes) April 13, 2017
The supermarket went on to pull the campaign due to the complaints received. They said at the time:
“We know that Easter is an important time of the year for our customers,” said a spokesperson. “It is never our intention to offend and we are sorry if any has been caused by this advert. We will not publish it again.”
In 2013 they ran an advert in their Festive Magazine which showed a child walking past a blackboard that said: “All I want for Christmas is a puppy”.
Their Facebook page was busy with complaints at the time from hundreds of shoppers, again claiming they’d boycotted the shop.
The Dogs Trust weren’t happy with this advert either. They came up with the slogan of ‘A Dog is for Life, Not Just for Christmas’
A spokesman said: “Dogs Trust is incredibly disappointed to see the latest Tesco Magazine which shows a background image of a blackboard with the words ‘All I want for Christmas is a puppy’.
“The charity’s iconic slogan is 35 years old this Christmas(back in 2013)but is sadly still as relevant today.
“We know many children would put a pup on their Xmas list so we spend a considerable amount of time, money and effort reminding parents about the commitment and responsibility owning a dog entails.”
The RSPCA added: “We would remind any parents wanting to get any animal as a present that pets are a lifelong commitment and would need a responsible adult to care for him or her.
“Careful consideration would be needed to ensure the animal would be loved for life and not just a short-term novelty.”
“Uninformed people will buy a puppy, many of which will end up being put to sleep once the excitement of having a puppy wears off.”