There is nothing more magical than the unveiling of the John Lewis advert during the Christmas season, in which households around the UK are sobbing into their tissues – and this year’s masterpiece has arrived!
Over the past few years, we’ve had the tear-jerking ‘bear and the hare’ ad, the ‘man on the moon’, ‘Monty the Penguin’ and 2016’s ‘Buster the dog’ feature.
This year the advert it features Moz the Monster. We won’t give too much away because apparently this video has cost £7m to create so perhaps you should watch it for yourself it for yourself! What we can tell you is that John Lewis brought in a firm of marketing experts and have used a very popular Beatles song in the ad, which has been covered by Elbow.
Last year’s Buster the boxer advert revealed a sneak peak on 7th November and was later broadcast on TV screens on 10th November, whilst 2015’s advert was aired in full on 6th November – so it seems we haven’t got too long to wait. Many predicted that this year’s advert would follow the same pattern.
Watch this year’s John Lewis Christmas below…the reaction tot he video is below.
John Lewis xmas advert is a bit of a let down, nowhere near as good as the man on the moon one ☹️
— ellie (@elliemayoliver) November 10, 2017
— Tim (@TimLindon) November 10, 2017
Just watched the John Lewis advert. Very disappointed. #MozTheMonster
— James Felton (@JamesFootball40) November 10, 2017
John Lewis advert is shower of shit!!
— Lewis Rowlands (@LewisCcfc1996) November 10, 2017
— Marissa Thomas ⚽ (@marissatom16) November 10, 2017
It’s no secret that each year, retailers are battling to ensure their adverts comes tops with viewers.
Aldi, ASDA, Argos, M&S and Tesco to name just a few, are just a small selection of high-street retailers who are set to launch their Christmas ads in the coming weeks to mark the festive occasion.
So, what can we expect to see from these well-known brands?
The nation fell in love with Kevin the Carrot in last year’s Christmas ad, and this year he’s making a return to our screens.
The storyline is said to focus on Kevin falling in love with Katie the Carrot and will take romantic inspiration from a number of well-beloved films including the likes of The Bodyguard, Titanic and the recent release, Murder On the Orient Express.
Marks and Spencer
Marks and Spencer will be using the lovable and iconic Paddington Bear in their ad this year, as a nod to the recent release of the movie Paddington Bear 2. The storyline is said to focus on the bear aiming to save Christmas for his dear friends and neighbours, by stopping a burglar stealing presents.
ASDA have already released their festive ad, and showcases a Willy Wonka style theme, which sees a little girl and her grandpa sneak into the factory to gain an insight into the workmanship that goes into ASDA’s festive range.
A spokesperson on behalf of ASDA said: “By Combining CGI animation and some spectacular real life venues, the Imaginarium is depicted as a maze of rooms containing magical machines and enchanting experiments. The ad is a love letter to our customers and products.”
Argos have gone down the traditional route of showcasing Santa’s elves helping to create and distribute the toys at Argos headquarters. The main message of the clip is to reveal that the store offers extremely fast delivery for extra convenience this Christmas- even if the order is placed just four hours before. Yoi can’t grumble at that!
Tesco is set to release five adverts this Christmas, with its main theme showcasing how families celebrate Christmas in different ways, with the main slogan of the ad reading ‘Everyone’s Welcome’.
Tesco released its first advert on Sunday, whilst the rest are set to follow throughout the festive season. The focus of Tesco’s campaign this year is set to focus on the true meanings of Christmas, including the act of giving.
Reports have claimed that Tesco will be donating £1 from every Turkey bought from 6th November. “We’re seeing soaring demand at foodbanks across the UK and right now thousands of people will be worrying about whether they can afford any food for the family this Christmas,” Samantha Stapley said.
“This generous donation from Tesco will help us to support our foodbank network and tackle hunger in communities across the country, so we can hope in the future to see fewer people needing foodbanks – not only at Christmas, but all year round.”