It’s not unusual for shocking adverts to capture our attention over the Christmas season – in fact, we’ve had our fair share already. However, one particular festive idea from Greggs has left many feeling slightly uncomfortable. Let’s give you an insight about what’s been going on…
The large chain has recently released their very own brand of advent calendar, however, their seemingly hilarious idea has caused a great deal of backlash by angry customers.
The image on the front of the calandar shows the three wise men peering into the manger where Jesus lay, but instead of a bouncing baby, the company decided to replace the baby Jesus with…a sausage roll. [Scroll down for images]
People should boycott greggs disgusting
— Sharon Franks (@sharonymf) November 15, 2017
Need we even say that Twitter has been going absolutely mental about the idea that baby Jesus has been replaced with a bit of pork? As you can imagine, it really hasn’t gone down well at all with those who are passionate about the real meaning of Christmas, and has caused quite a stir on social media.
Here are just a few of the comments left on Twitter on the topic:
One user tweeted: “Dread to think what you would come up with, if you were out to offend #notcool.”
Whilst another added: “I’m no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels.”
Greggs have been forced to apologise over the blunder, in which a spokesperson said: “We’re really sorry to have caused any offence, this was never our intention.”
Whilst some were absolutely mortified by the message behind the calandar, others thought it was hilarious.
One user sarcastically tweeted: “I’m more concerned that the wise men bring the right condiments.”
Before another quipped: “The best bit about the whole thing is the fact that someone has already taken a bite out of Baby Jesus.”
‘Out of interest do you think the people at Greggs understand that Jesus was Jewish and serving up a pork sausage roll in the manger is unbelievably inappropriate?’ another added.
“Tbh I’m glad Christians kicked off and Greggs apologised for replacing Jesus with a sausage roll. No other religion would stand for that nonsense.” another angry tweeter agreed.
Just popping in to report a radio producer asked me to come on air and say I was upset Greggs apparently depicted baby Jesus as a sausage roll
— Dawn Foster (@DawnHFoster) November 15, 2017
Fury as #Greggs' replaces 'Saviour' with savoury in #NATIVITY scene with Sausage roll. Only #Christianity could be mocked in this way. There would be an absolute outcry if a satire of any other Faith was printed as a advert gimmick in this way.Please respect all faiths equally!
— Michelle (@Michell15648645) November 15, 2017
Despite the negative associations with the calendar, the company are in fact giving a goodwill gesture to customers over the Christmas season. Upon opening the doors of the calendar, specific festive vouchers can be redeemed to spend in store.
On Christmas Eve, the door holds a £5 voucher, but some lucky customers may be lucky enough to find a £25 gift voucher behind door 24.
Limited in amount, the calendars are priced at £24 and vouchers can be exchanged for a selection of their festive favourites on their exclusive Christmas menu.
It has been branded by the company as ‘the ultimate Christmas gift for every Greggs fan.’, whilst a spokesperson added: ‘Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch. Fans won’t be disappointed by what’s behind the doors – there’s a delicious Greggs gift to enjoy every day of the December advent season, from sausage rolls to Christmas sandwiches and of course our infamous Festive Bake.’
One Twitter user was so infuriated by Gregg’s insensitive idea that he has begged Twitter users to try and boycott the large chain store: He wrote: “Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk.”
A vicar has also claimed he has been “appalled” by the marketing technique thought of by Greggs. “This seems very disrespectful towards the nativity scene.” Reverand Mark Edwards said. “I would have thought Greggs was better than that, and I think if they tried that with any other faith you can imagine the outcry there would be, and rightly so.
“It goes beyond just commercialism, it’s showing a total disregard and disrespect towards one of the greatest stories ever told, and I think people of all faiths will be offended by this. To replace Jesus with a half-eaten sausage roll is just going to the lowest common denominator, and I’m disappointed with Greggs.”
The calendars are set to go on sale on 20th November, but Greggs are urging customers to be quick in purchasing theirs, to avoid disappointment. They are expecting to sell quickly.
Meanwhile, Tesco have also been under fire for their ‘disrespectful’ Christmas ad towards Christians who wish to celebrate the festive season the traditional way.
Their advert features the slogan: “What food makes your Christmas dinner?” whilst showing a Muslim family celebrating the Christian holiday. Many have been asking whether it’s political correctness being taken a step too far perhaps?
A large amount of Twitter users were outraged by Tesco’s decision, and many went on to comment on their outrage:
“I am boycotting your store for the simple fact of your disrespectful ads against the Christian faith,” one user said.
Whilst another agreed: “You don’t DO Christmas… It is the celebration of the birth of The Christ… Show some respect to those who do believe.”
@Tesco why are you showing Muslims celebrating Christmas in your advert. That’s just wrong, we all know they don’t!!!” one said.
Whilst another furiously agreed: “I wonder will they have a white family celebrating a Muslim holiday…. political correctness is ruining this country. Tesco have lost my £.”
Tesco responded to the uproar from Christians in a statement, simply admitting that they had every intention of allowing the advert to portray the message: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.
“We want our customers to know that however, they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco.”
The large supermarket store has also been accused of trying to put an end to festive cheer one and for all, after listing Christmas crackers as simply ‘Crackers’ on their boxes.